Global e-commerce is growing at a rapid pace, with consumer demand driving the majority of this growth. More and more users want to shop online, which is something sellers are adapting to by expanding their offer to e-commerce platforms or to new markets.
In this regard, an e-commerce business must cover several important pillars. One of them is the e-shop itself and its capabilities, to ensure flawless logistics and to get the e-shop in front of people with various marketing campaigns.
One pillar without the other can’t function, and the seller often can’t handle all three at once. As a result, e-commerce businesses are increasingly relying on third parties to assist or advance them with individual pillars over their competition.
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