Marketing meeting

Marketing in E-commerce

One of the main pillars that determines the success of an e-shop in a highly competitive market is ensuring effective marketing in e-commerce. Its forms can vary, from social media, creating special content, SEO settings, to various email and advertising campaigns.

Its importance for an e-shop is enormous, as greater awareness leads to an increase in both visitors and orders. However, the market is extensive and predominantly international, with estimates suggesting that there are currently up to 24 million e-commerce sites worldwide.

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Obligations in B2B sales

E-commerce and VAT: Obligations for B2B Sales of Goods Within the EU

Imagine your e-commerce platform offering products that attract entrepreneurs from other EU countries. When goods move from one EU member state to another, this is considered an intra-community supply.

If the customer is not a private individual but a VAT-registered entity, these transactions may be exempt from VAT under certain conditions. What conditions are these, and what is important to know?

We will explore this in this article, where you will find the most crucial VAT-related information for e-shops selling goods to businesses registered for VAT within the EU (known as B2B).

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