Marketing meeting

Marketing in E-commerce

One of the main pillars that determines the success of an e-shop in a highly competitive market is ensuring effective marketing in e-commerce. Its forms can vary, from social media, creating special content, SEO settings, to various email and advertising campaigns.

Its importance for an e-shop is enormous, as greater awareness leads to an increase in both visitors and orders. However, the market is extensive and predominantly international, with estimates suggesting that there are currently up to 24 million e-commerce sites worldwide.

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Change of fulfillment partner

Fulfillment Provider: When It’s Time for a Change?

In the world of e-commerce, flawless processing of orders is crucial to ensuring customer satisfaction and maintaining a competitive advantage. The fulfillment provider, also known as a third-party logistics company (3PL), plays a key role in ensuring logistics for e-commerce clients.

In short, it ensures that your goods are securely stored, orders are processed quickly and accurately, and additional services such as international delivery solutions, return processing, and the like are provided. However, especially during peak seasons, such as Christmas, situations may arise where your logistics fall behind, delays occur, error rates increase, and customers turn to other e-shops.

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Expedition in Fulfillment: Package Handling in a Nutshell

As e-commerce continues to gain popularity, businesses are under increasing pressure to meet customer demands for fast and reliable delivery, accurate order tracking, and excellent customer service. To succeed in this environment, businesses must have an optimized fulfillment process capable of handling everything from order processing to delivery.

In this blog post, we will take a closer look at key aspects of parcel processing and logistics and how third-party logistics can help businesses achieve their goals.

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Fulfillment and 3PL Company Location: 6 Factors Why It Matters

The location of a logistics partner is a critical point in efficiently delivering packages to end customers as quickly and cost-effectively as possible. Furthermore, the right location can help e-commerce businesses open doors to new international markets, thereby increasing growth and the competitiveness of their online shops.

The benefit of a fulfillment company’s location ultimately extends to the consumer, for whom delivery speed is a paramount factor when shopping online. These findings are confirmed by Statista, with up to 59 percent of respondents stating that fast delivery is the most convincing factor for making a purchase.

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Returns management

Reverse Logistics: A Complete Guide to E-commerce Return Management

With the increase in e-commerce orders, the volume of returned shipments is also rising. Hence, no e-shop should underestimate its reverse logistics. Its role is to manage returned merchandise, either by reintroducing it into the offering, repairing it, or recycling the products.

According to Invesp, an online customer is likely to return up to a minimum of 30 percent of the products they order for various reasons. This stands in stark comparison to brick-and-mortar stores, where return rates are nearly 9 percent, a significantly lesser concern.

Furthermore, returns have a negative impact on the environment. Within e-commerce, returned products are the second-largest source of air emissions, according to statistics from the Statista portal. These returns contribute to approximately a quarter of emissions in this context.

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A network of linehauls

Fulfillment centers in Europe: Why the Network of Transportation Lines Matters

Fulfillment companies play a pivotal role in the supply chain, particularly by ensuring the most efficient delivery of products to e-commerce businesses’ customers. Logistics constitutes a crucial component of the e-shop business process, and utilizing the services of a 3PL fulfillment provider with its own transportation network confers a significant advantage over competitors.

The presence of its own transport lines allows for greater control over the delivery process, resulting in faster and more reliable delivery times as well as reduced shipping costs. Additionally, it offers more flexibility to tailor logistical solutions to the customers’ needs, thus propelling the e-shop ahead of its competition.

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Unlock the Benefits of Outsourcing Logistics

10 Reasons to Choose Fulfillment by FHB Group: Unlock the Benefits of Outsourcing Logistics

Global e-commerce is growing at a rapid pace, with consumer demand driving the majority of this growth. More and more users want to shop online, which is something sellers are adapting to by expanding their offer to e-commerce platforms or to new markets.

In this regard, an e-commerce business must cover several important pillars. One of them is the e-shop itself and its capabilities, to ensure flawless logistics and to get the e-shop in front of people with various marketing campaigns.

One pillar without the other can’t function, and the seller often can’t handle all three at once. As a result, e-commerce businesses are increasingly relying on third parties to assist or advance them with individual pillars over their competition. 

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Is cheap fulfillment the right solution for an e-shop.

Cheap fulfillment: Is it the right solution for an e-shop?

To be successful in a highly competitive e-commerce market, an e-shop must be able to provide logistics that are fast and flawless. However, often times, online retailers are looking for solutions based on cost savings rather than quality when it comes to logistics.

Paying less for logistics is, of course, the goal of every businessman, but not everything that is cheap is also good. This rule applies even more when outsourcing logistics to a fulfillment company, whose main task is to provide the e-shop with top-notch logistics services.

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Questions to ask yourself when choosing a fulfillment partner

12 questions to ask yourself when choosing a fulfillment partner

Many e-commerce sellers can be troubled by logistics, which is why they increasingly turn to the help of third parties. The higher demand for logistics outsourcing also stimulated the creation of many fulfillment companies.

However, not every 3PL provider can ensure that logistics work flawlessly and, most importantly, quickly. Therefore, before choosing a fulfillment partner, several important factors must be considered, which can move the e-shop one step ahead of the competition and at the same time satisfy customers.

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Integration between Baselinket and Fulfillment by FHB Group.

Outsource logistics with BaseLinker integration

E-commerce sales and logistics are two pillars that must work together in order to avoid unnecessary mistakes and to make everything run smoothly and efficiently. This is especially true when it comes to outsourcing logistics to third parties.

The process involves a large volume of data that must be transferred from one system to another in a safe, error-free, and simple manner. The new integration between Fulfillment by FHB Group and the BaseLinker e-commerce platform will make it easier for clients with more than just logistics. 

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