Fulfillment is an increasingly popular service in e-commerce. Imagine that orders are storming into the e-shop from every side, while warehouses and logistics are not catching up. Also, a company can outgrow the market in which it operates, and is gradually starting to expand at new territories.
The seller will find himself in front of a difficult decision. He will either expand its warehouses and staff, improve information systems, or transfer this responsibility to a third party.
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