One of the main pillars that determines the success of an e-shop in a highly competitive market is ensuring effective marketing in e-commerce. Its forms can vary, from social media, creating special content, SEO settings, to various email and advertising campaigns.
Its importance for an e-shop is enormous, as greater awareness leads to an increase in both visitors and orders. However, the market is extensive and predominantly international, with estimates suggesting that there are currently up to 24 million e-commerce sites worldwide.
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